As OTT continues to insinuate itself into the fabric of traditional linear TV, Azuki Systems on Tues announced that it has integrated its Azuki Media Platform into LG Electronics’ tiny “Android Stick” IP-enabled set top. The idea to help distributors offer a cost-effective broadband HDTV service experience without relying on a traditional set-top box—and without truck rolls. The stick uses the new 802.11ac standard, which allows for more than 1Gbps wireless data speeds especially suited for HD streams.
 
Coming on the heels of Google’s introduction of the “Chromecast” device, the integration of Azuki’s platform into the LG Android Stick lets the device go further by integrating advanced TV Everywhere services, including time-shifted linear TV, network DVR and transactional VOD. The stick operates similarly to a 2nd-screen device—using the TV itself as the screen.
 
 “This integration further validates LG’s decision to offer a portfolio of connected TV devices that enable flexible service provider virtual set-top box deployments. Service providers can now deliver a full suite of Pay TV services more quickly, simply and cost-effectively,” said Kurt Hoppe, Director of Smart TV Innovation and New Business, LG Electronics USA.
 
Bruce Lampert, VP of Business Development and Strategic Alliances at Azuki Systems said the stick will help distributors’ transition to IP “and deliver next-generation TV Everywhere services, including the ability to allow users to purchase TV content subscription once, and watch it anywhere.”

The Daily

Subscribe

UK Kid’s Online Rights Campaign Comes to US

English nonprofit 5Rights is bringing a spooky social media ad campaign to Americans starting Wednesday. The organization, which advocates for children’s digital rights, will launch its “Twisted Toys”

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.