TV… On a Stick

As OTT continues to insinuate itself into the fabric of traditional linear TV, Azuki Systems on Tues announced that it has integrated its Azuki Media Platform into LG Electronics’ tiny “Android Stick” IP-enabled set top. The idea to help distributors offer a cost-effective broadband HDTV service experience without relying on a traditional set-top box—and without truck rolls. The stick uses the new 802.11ac standard, which allows for more than 1Gbps wireless data speeds especially suited for HD streams.

 

Coming on the heels of Google’s introduction of the “Chromecast” device, the integration of Azuki’s platform into the LG Android Stick lets the device go further by integrating advanced TV Everywhere services, including time-shifted linear TV, network DVR and transactional VOD. The stick operates similarly to a 2^nd-screen device—using the TV itself as the screen.

 

 “This integration further validates LG’s decision to offer a portfolio of connected TV devices that enable flexible service provider virtual set-top box deployments. Service providers can now deliver a full suite of Pay TV services more quickly, simply and cost-effectively,” said Kurt Hoppe, Director of Smart TV Innovation and New Business, LG Electronics USA.

 

Bruce Lampert, VP of Business Development and Strategic Alliances at Azuki Systems said the stick will help distributors’ transition to IP “and deliver next-generation TV Everywhere services, including the ability to allow users to purchase TV content subscription once, and watch it anywhere.”