74 high-def networks have launched since ’03, according to SNL Kagan. One of the first was ESPN HD, which celebrated its 5th anniversary Mar 30.  

The number of sports events offered on the channel has grown from 87 in ’03 to more than 1K in ’08. ESPN’s Bristol, CT, home base didn’t even have the capability to record HD content when the channel tipped off, said vp, strategic planning and business development Bryan Burns. But that leap of faith has paid handsome dividends. “Where other organizations are just getting in, [HD is] already part of our culture,” said Burns. “Our technology effort is now a key business driver, and HD is great currency in our [carriage] negotiations.”

Also adding value as of Mar 30 is ESPNews HD, a simulcast service that’s slated to offer more information than the net’s standard-def version, both family firsts. Additional negotiation power came that same day from the launches of Disney HD, ABC Family HD and Toon Disney HD. ESPNU HD kicks off Aug 1.

The Daily

Subscribe

Zaslav on Top With AT&T-Discovery Merger

Discovery CEO David Zaslav has spent the last 15 years building a factual content empire, but a $43 billion merger with WarnerMedia will soon have him overseeing a dynasty with more than 20 traditional cable networks, two young streaming services, and probably a partridge and a pear tree.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jun 10
The FAXIES Awards – Virtual CelebrationSave the Date! - June 10, 2021
Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.