Not surprisingly, pigskin dominated September ad spend dollars, but Viacom’s "Jersey Shore" and "Spongebob" held their own. Crime dramas also continued to perform well.

Top Pgms-sept
Selections
Media: CN
Market: NATIONAL
Period: Sep 1 2010 – Sep 30 2010
Program Name Distributor September 2010-$$$ (000)
COLLEGE FOOTBALL PRIME ESPN
NFL REGULAR SEASON ESPN
SPONGEBOB NICK
COLLEGE FOOTBALL AFT ESPN
JERSEY SHORE 2 MTV
LAW & ORDER TNT
NCIS USA
MOVIE LMN
ICARLY NICK
LAW & ORDER: SVU USA
OVERALL TOTAL 1876327.486

The Daily

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Tuesday–August 12

Even With Changes, BEAD Has Uncertainty

To BEAD, or not to BEAD. That is the question providers across the U.S. have been asking as complaints about the program’s stagnation proliferate, but there’s hope for movement soon.

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