Not surprisingly, pigskin dominated September ad spend dollars, but Viacom’s "Jersey Shore" and "Spongebob" held their own. Crime dramas also continued to perform well.

Top Pgms-sept
Selections
Media: CN
Market: NATIONAL
Period: Sep 1 2010 – Sep 30 2010
Program Name Distributor September 2010-$$$ (000)
COLLEGE FOOTBALL PRIME ESPN
NFL REGULAR SEASON ESPN
SPONGEBOB NICK
COLLEGE FOOTBALL AFT ESPN
JERSEY SHORE 2 MTV
LAW & ORDER TNT
NCIS USA
MOVIE LMN
ICARLY NICK
LAW & ORDER: SVU USA
OVERALL TOTAL 1876327.486

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Ad Market Sizzles for Online Video

Zenith predicts that online video advertising will be the fastest-growing digital channel in 2021, rising by 26% to reach $63 billion. Overall, the firm predicts digital advertising will take 58% share of the

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