Four of the top 10 programs for spending in July were movies, proving once again that movies sell. Also performing well were two animated series–Nick’s "Spongebob" and TBS’ "Family Guy." Originals cracking the Top 10 included Discovery’s "Deadliest Catch" and USA’s "Royal Pains."

AD*VIEWS
Top Prgms with Distributor july
Market: NATIONAL
Period: Jul 1 2009 – Jul 31 2009
Program Name Distributor July 2009-$$$ (000)
SPONGEBOB NICK
MOVIE USA USA
NCIS USA
MOVIE LMN
HALLMARK MOVIE HALL
COMEDY CENTRAL MOVIE CMDY
SPORTSCENTER AM ESPN
FAMILY GUY TBSC
DEADLIEST CATCH DISC
ROYAL PAINS USA
Overall Total 1533487.095
Source: The Nielsen Company
Expenditures reported in thousands.

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A Dangerous Game

If I said I was writing this week about a controversial program that captured the world’s attention and had everyone asking, “who is that?”, you might assume I’m talking about Netflix hit “Baby Reindeer.”

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