Scripted series continued to pay off for USA in February. Interesting that it’s syndicated dramas that pull in the biggest bucks, not originals. Movies and college hoops also remained popular. After a couple months off, Nick’s "Spongebob" returned to the list of top 10 programs for spending.

Media: CN
Market: NATIONAL
Period: Feb 1 2009 – Feb 28 2009
Program Name Distributor February 2009-$$$ (000)
COLL BASK REGLR SEASON ESPN
NCIS USA
MOVIE LMN
HOUSE USA
COMEDY CENTRAL MOVIE CMDY
MOVIE USA USA
FX MOVIE PRIME FX
SPONGEBOB NICK
CNN NEWSROOM CNN
LAW & ORDER TNT
OVERALL TOTAL 1254120.808
Source: The Nielsen Company
Expenditures reported in thousands.

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PrendeTV Scores 900K Users

Univision AVOD PrendeTV has drawn in 900,000 monthly average users since its March 30 launch. On the company’s earnings call Friday, Univision CEO Wade Davis said the streaming product would prove important in its upfront negotiations.

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