Time Warner Cable Media (TWCM), the ad-sales division of Time Warner Cable, is ramping its AT&T AdWorks agreement for 2013, integrating AT&T U-verse TV homes into the existing fixed scheduling network grids or the “hard wired” I+ (Interconnects Plus) platform. TWCM says the expanded agreement “will provide marketers with a simpler solution for buying, managing, and delivering media campaigns to their target customers across 50 insertable networks in 15 top markets.” Those markets include Dallas, Los Angeles, Cleveland, Austin, San Antonio, Milwaukee, Columbus, Charlotte, Kansas City, Green Bay, Dayton, Raleigh, Columbia, Toledo and Louisville.

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Wednesday–December 17

Effros: Your Turn

OK, it’s the last column of the year, and most folks expect either a retrospective or a guesstimate at what’s going to happen in the next year. I’m going to do a little of both, but I’m going to put the onus on you, dear reader, to decide what you think is going to happen.

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