Amobee PULSE Create, a mobile-ad-creation platform from Amobee aimed at helping advertisers and publishers to create rich media and 3D mobile ad campaigns, integrates with PULSE for Publishers. Rich media ads generated with PULSE Create will be MRAID compliant and reportedly can run on any large network globally. Comments CEO Trevor Healy, "3D is a game changer in mobile advertising. 3D ads engage mobile users and deliver results in ways never seen before. By tightly integrating PULSE Create into our PULSE for Publisher platform, we can now demonstrate how much more effective 3D ads are, and deliver unprecedented results."

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Weir On the Art of Paramount’s Hitmaking

Paramount Global’s made plenty of headlines over its pending Skydance merger as well as a “60 Minutes” interview with Kamala Harris that’s drawn a Trump lawsuit and an FCC probe. So you might not have noticed the steady stream of hits it’s delivering.

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