According to research from Adobe Systems, search spend among advertisers remains strong, with a growing emphasis on mobile devices as tablet-conversion rates surpass desktop-conversion rates. This indicates “significant opportunities” for marketers to increase ROI by shifting advertising spend to tablet devices. In addition, brands continue to invest heavily in Facebook to drive fan growth, which grew by 21 percent quarter over quarter and 84 percent year over year worldwide. Facebook engagement among brands also grew by 60 percent QoQ and 338 percent YoY.

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Tuesday–December 23

CFX Review: The Five Industry Stories that Defined 2025

Sometimes, to look forward, you’ve got to look back. As we head into 2026, the CFX editors reflect on the year that was, recapping what they believe were the five biggest stories of the past 12 months.

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