According to research from Adobe Systems, search spend among advertisers remains strong, with a growing emphasis on mobile devices as tablet-conversion rates surpass desktop-conversion rates. This indicates “significant opportunities” for marketers to increase ROI by shifting advertising spend to tablet devices. In addition, brands continue to invest heavily in Facebook to drive fan growth, which grew by 21 percent quarter over quarter and 84 percent year over year worldwide. Facebook engagement among brands also grew by 60 percent QoQ and 338 percent YoY.

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Monday–October 20

Moody’s Versant Take

With Versant getting ready to officially embark on a journey away from Comcast NBCUniversal, Moody’s assigned a Ba2 rating on its proposed $1 billion senior secured notes due 2031.

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