According to research from Adobe Systems, search spend among advertisers remains strong, with a growing emphasis on mobile devices as tablet-conversion rates surpass desktop-conversion rates. This indicates “significant opportunities” for marketers to increase ROI by shifting advertising spend to tablet devices. In addition, brands continue to invest heavily in Facebook to drive fan growth, which grew by 21 percent quarter over quarter and 84 percent year over year worldwide. Facebook engagement among brands also grew by 60 percent QoQ and 338 percent YoY.

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Friday–January 30

Charter Posts First Video Gains Since 2020

Charter’s streak of video declines came to a halt Friday when the company announced 44,000 total video net additions in 4Q25. And while it might not be a trend Charter sees as holding true in the long term, for now, it can celebrate a feat it hasn’t been able to say in 21 quarters.

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