According to research from Adobe Systems, search spend among advertisers remains strong, with a growing emphasis on mobile devices as tablet-conversion rates surpass desktop-conversion rates. This indicates “significant opportunities” for marketers to increase ROI by shifting advertising spend to tablet devices. In addition, brands continue to invest heavily in Facebook to drive fan growth, which grew by 21 percent quarter over quarter and 84 percent year over year worldwide. Facebook engagement among brands also grew by 60 percent QoQ and 338 percent YoY.

The Daily

Subscribe
Friday–December 13

State of DEI: NAMIC, AIM Analyze Workforce Representation

At a time when investments in DEI efforts are being questioned, NAMIC is checking in to remind the industry of the tangible change these initiatives are making.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 16
Cablefax 100 Awards Nominations Open November 13th, 2024.
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.