Entertainment metadata company TMS has partnered with aioTV to power its search and discovery of aggregated content within the platform’s multi-screen UIs it creates for both domestic and international clients. aioTV, a cloud-based OTT middleware platform seeking to create a single UI across multiple screens, will use TMS’s On Entertainment metadata for the Europe and Latin America markets. It will also use TMS’s Unique ID system that codes entertainment assets across screens in order to facilitate discoverability of live TV, VOD and online video content.
 
AioTV demoed its On Entertainment metadata at NCTC’s Winter Educational Conference this week in Tampa, FL, and will do so at the Independent Show in July as well. "The mission of aioTV is to help cable operators like those belonging to the NCTC deliver on their OTT video strategies," said Mike Earle, CEO of aioTV in a release. "Advanced search and discovery of content is a critical component and the use of industry-leading TMS data enables us to offer our global customers this must-have functionality."
 
TMS metadata is used in TV and film guide products that reach consumers in 40 countries. Its client list includes Microsoft, Google, TiVo, Comcast, Verizon FiOS, DIRECTV Latin America and many others.

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