As cable operators and other distributors work to create a more seamless multiplatform experience, TiVo has partnered with video tech firm Vubiquity to launch its AnyVU streaming wares on the TiVo platform. The move is aimed at enabling quick launch of multiplatform video content.
As part of the deal, TiVo’s user interface will integrate with ViewNow, Vubiquity’s subscription movie package, which offers HD and SD titles in various formats for viewing on different devices. The companies will showcase the AnyVU streaming service on TiVo platforms, featuring ViewNow content, at the Cable Show next week. TiVo vp/gm Thomas Elam called ViewNow a “natural addition” as the company tries to further simplify the consumer experience.
ViewNow, currently available to more than 10 million U.S. households, offers movie content from major and independent studios that can be delivered in MPEG-2 and MPEG-4 as well as in a range of adaptive bitrate profiles to allow for delivery to traditional set-top boxes and various connected devices. In addition to multiplatform rights, the service includes download rights on a large number of titles.