Time Warner Cable has rolled out Look Back, a free feature that gives digital video customers the ability to go back within a three-day window to watch shows they may have missed without setting their DVR. Look Back will launch with 48 channels (24 in HD and 24 in standard definition) with a consistent lineup across cable systems. Customers can access Look Back programming content immediately after it has aired on the network channel.
After completing successful market trials in several cities, the company is launching this feature in multiple areas, including New York, New England, North Carolina, South Carolina, Ohio, Wisconsin and parts of Texas. Look Back complements the company’s Start Over feature, which allows a customer to restart a program in progress, and its on demand offerings, which are generally available one to eight days after original air time.
To use this feature, digital video customers simply use the "Select" button on their remote control then choose Look Back to find a program. The available window for these programs will be 72 hours. For example, if a show airs from 8-9 p.m. on Tuesday, customers can view that show immediately after it has aired until 9 p.m. on Friday. Customers may also pause and rewind their program selection.