Time Warner Cable has made a strategic investment in BlackArrow, joining current investors Cisco Systems, Comcast Interactive Capital, Intel Capital, Mayfield Fund, Motorola Mobility, NDS and Polaris Venture Partners. The Time Warner Cable investment and the Motorola Mobility investment from last November complete BlackArrow’s previously announced Series C funding – bringing the total amount raised from $20 million to $27 million.
In conjunction with the TWC investment, Joan Gillman, president, media sales for Time Warner Cable, has been named to the BlackArrow board of directors.?
“BlackArrow has played an invaluable role in accelerating dynamic VOD ad insertion and is well positioned to be a growing part of the ad ecosystem,” said Gillman, in a statement. “Our investment in BlackArrow highlights Time Warner Cable’s commitment to supporting our partners as the industry continues to develop new business and advertising models across a broad spectrum of television distribution platforms and devices.”