British mobile provider Three struck deals with television network ITV and SeaChange International subsidiary On Demand Group for subscription video-on-demand (SVOD) and Catch-Up services.

Under the terms of the deal, Three’s customers will be able to watch a selection of the latest catch-up and archive content from ITV. Subscribers will have the option to watch the content on their mobile devices whenever they choose with full control to pause, rewind, fast forward and repeat each show.

With this deal, On Demand Group now manages the on-demand businesses of a growing roster of service providers including Virgin Media in the U.K., SFR Neuf in France, OTE in Greece, TTNET in Turkey and du in Dubai. The On Demand Deutschland joint venture specializes in services to German-speaking countries and currently supports Telekom Austria, Unity Media, KabelBW and others.

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