This Technology is developing a plug-in for its SpotLink interconnect software that supports the full functionality of broadband ad server company FreeWheel’s Monetization Rights Management (MRM).?? Programmers that have already deployed FreeWheel’s MRM will have the ability to manage ad insertion on any MSO platform with near-term focus on video on demand (VOD) and network DVR (nDVR) ads, using their existing FreeWheel systems.

"This is taking one major player, FreeWheel, and providing a commercial plug-in for connecting their ad serving system into a VOD and nDVR environment," said This Technology CEO Jeffrey Sherwin. “Programmers use a company like FreeWheel to help them manage their ads online. What we’re doing is getting actual decisions from Freewheel and translating them into the video service provider environment.”

This Technology’s standards-based SpotLink connects SCTE 130-compliant dynamic ad insertion systems to broadband ad servers. The new plug-in will incorporate all of the features and functionality offered by FreeWheel’s MRM, while still remaining compatible with SCTE-130, with key features to include:

  • ?Commercial break pattern control to adjust ad load and “age” a show from TV Everywhere C3/C8 catch-up measurement windows into “online” ad models and monetization;
  • ?“TV-like” ad choreography over the length of a video play-out that contemplates commercial break pods and position;
  • ?Advertiser industry and category exclusives by show and/or pod; and
  • Advanced metrics and inventory forecasting.?

This Technology’s plug-in for FreeWheel will be licensed to programmers that want to interface with any MSO using SpotLink and This Technology’s ad decision service router. The result is the unification of ad decision-making and reporting. For MSOs, the flow of subscriber data information that influences ad decisions is fully protected and controlled.

-Linda Hardesty

The Daily

Subscribe

Estimate

Commentary by Steve Effros The term estimate is defined in the dictionary as a “rough approximation,” or “to judge tentatively.” In other words, a guess. It boggles my mind that because Netflix

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jan 28
Cablefax 100 – 2022 Nominations Due: January 28, 2022
Mar 11
The FAXIES 2022 Entry Deadline: March 11
Apr 1
Cablefax Top Ops – 2022Nominations Due: April 1, 2022
Jun 3
The Diversity List – 2022Nomination Deadline: June 3
Aug 12
Most Powerful Women – 2022Nominations Due: August 12
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.