This Technology and Sigma Systems have announced at the Cable Show a turnkey cross-platform solution that enables operators to manage content, inventory and subscriber information across advertising platforms.

Called "XIS," the solution is a bundle of backplane services defined by the SCTE 130 standard for advanced advertising that works with any front-end system also defined by the standard. Specifically, XIS consists of a Content Information Service (CIS) and Placement Opportunity Information Service (POIS) provided by This Technology, and a Subscriber Information Service (SIS) from Sigma Systems that connects into any Ad Management Service (ADM) or Ad Decision Service (ADS) to enable a turnkey, open standards approach to managing content, inventory, and subscriber information for advanced advertising in linear, interactive, dynamic, and IPTV environments.

"XIS is a platform-agnostic solution from This Technology and Sigma Systems for enabling cost-effective management and control of addressable advertising on an operator’s platform," said Preston Gilmer, VP of marketing for Sigma Systems, in a statement.

The Daily

Subscribe

People

Jennifer Biry was named CFO of WarnerMedia . She replaces Pascal Desroches , who is becoming AT&T CFO. Biry will report to WarnerMedia CEO Jason Kilar , and most recently served as CFO of AT&T

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up