Multiplatform personalization remains a hot area, which is perhaps why TV search and recommendations firm ThinkAnalytics has expanded its customer base to 52 operators worldwide and nearly doubled its licensed subscriber base in the last 12 months, from 70 to 130 million licenses. The company also reported 100% growth in both revenues and profits.
 
With its expansion into new markets, ThinkAnalytics has introduced support for five new languages this year, bringing the total supported to 17. “We see a significant lift in VOD and live TV viewership after our recommendations platform is deployed,” said ThinkAnalytics founder/CTO Peter Docherty. “Our service provider customers are given a great deal of flexibility in how the recommendations interface with their customers, 50 percent lift is not unusual, with some operators seeing even higher returns. The company’s customers include major pay-TV providers like Liberty Global, Cox and Virgin Media.
 
Offered as both a traditional, on-premise solution and as a cloud-based service, ThinkAnalytics’ Recommendations Engine enables broadcasters and pay-TV operators to offer personalized TV recommendations that combine multiple sources of data (e.g. linear TV consumption, VOD, DVR, Web, tablets, mobile, social media, etc.) across various devices. ThinkAnalytics’ customers include some of the world’s largest pay-TV service providers in North America and Europe, including: Liberty Global, Cox Communications, BSkyB and Virgin Media.

The Daily

Subscribe

Women’s World Cup Could be Going to a Streamer

The U.S. rights to the 2027 and 2031 FIFA Women’s World Cups are up in the air, and it could be headed to a streaming service. Puck ’s John Ourand reports that FIFA told companies

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 16
Cablefax 100 Awards Nominations Open November 13th, 2024.
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.