ThinkAnalytics Rides Personalization Wave
By | August 21, 2013
Multiplatform personalization remains a hot area, which is perhaps why TV search and recommendations firm ThinkAnalytics has expanded its customer base to 52 operators worldwide and nearly doubled its licensed subscriber base in the last 12 months, from 70 to 130 million licenses. The company also reported 100% growth in both revenues and profits.
With its expansion into new markets, ThinkAnalytics has introduced support for five new languages this year, bringing the total supported to 17. “We see a significant lift in VOD and live TV viewership after our recommendations platform is deployed,” said ThinkAnalytics founder/CTO Peter Docherty. “Our service provider customers are given a great deal of flexibility in how the recommendations interface with their customers, 50 percent lift is not unusual, with some operators seeing even higher returns. The company’s customers include major pay-TV providers like Liberty Global, Cox and Virgin Media.
Offered as both a traditional, on-premise solution and as a cloud-based service, ThinkAnalytics’ Recommendations Engine enables broadcasters and pay-TV operators to offer personalized TV recommendations that combine multiple sources of data (e.g. linear TV consumption, VOD, DVR, Web, tablets, mobile, social media, etc.) across various devices. ThinkAnalytics’ customers include some of the world’s largest pay-TV service providers in North America and Europe, including: Liberty Global, Cox Communications, BSkyB and Virgin Media.
