thePlatform has outlined its intent to help customers leverage the expanding number of IP-connected home entertainment systems, including the upcoming Google TV platform.

thePlatform’s mpx Beta allows customers to upload multiple media files simultaneously and distribute video to websites, mobile phones and other IP-connected devices with a few clicks. For example, thePlatform introduced a profile for the newly released Apple iPad back in February of this year. Today, the company unveiled publishing profiles for several new OTT platforms and stated its readiness to support publishing profiles for Google TV when that service launches.

With today’s announcement, thePlatform has enabled premium video management and publishing to the following OTT services, catering to the varying software and hardware offerings by each: Boxee video service and upcoming Boxee Box by D-Link; DivX IP-connected consoles, TVs and Blu-ray Players; Free Stream Media’s FlingoTV-upcoming video service; Roku players; Syabas Technologies-upcoming popbox; TiVo IP-connected boxes; and VUDU-enabled TVs and Blu-ray Players.

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NBCU Unveils Rock Studios

Comcast ’s NBCUniversal is evolving its in-house creative studio for brand integrations in its post- Versant world. The programmer established Rock Studios to help embed brands directly in NBCU programming

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