thePlatform to Manage Online Video for Big Ten Network

The Big Ten Network, a joint venture between Fox Cable Networks and subsidiaries of the Big Ten Conference, has selected thePlatform to manage and publish online video. thePlatform will provide centralized back-end management support for two major video initiatives, one aimed at serving international audiences outside the United States and Canada, and the other serving domestic sports fans.

For international fans, the Big Ten Network will utilize thePlatform’s media publishing system to manage the Big Ten Network’s new international streaming package, the “Big Ten Ticket.” All televised Big Ten Network football and men’s basketball games will be available live and on-demand online to viewers living outside of the United States, Canada and the Caribbean on www.BigTenTicket.com.

For North American audiences, thePlatform’s media publishing system will also support the Big Ten Network’s webcast of a wide-range of other sports video for the fans of the University of Illinois, Indiana University, University of Iowa, University of Michigan, Michigan State University, University of Minnesota, Northwestern University, Ohio State University, Pennsylvania State University, Purdue University, and University of Wisconsin.