thePlatform and Tremor Media have partnered to introduce a new set of comprehensive advertising management features for online video as part of thePlatform’s media publishing system (mps). With the new Acudeo ad policy and management tools, companies with premium online video sites can now manage advertising policies, patterns, formats, and delivery in a single interface. The new features will serve established companies seeking to integrate multiple advertising networks, or companies building new video sites that want a high-degree of flexibility.

With Acudeo Ad Policies:

  • Companies can integrate and optimize the performance of multiple ad networks in order to find the right mix.
  • Publishers can set the use of pre-roll, mid-roll and post-roll ads and add overlays, companions, and display banners. Ad timing can use chapter points in long-form videos or run ads before a variable number of short-form video plays.
  • Ad operation teams can set IAB-compliant in-stream and overlay formats, define playback policies, and sync companion banner ads with ad streams.

Acudeo is designed to support the Digital Video Ad Serving Template (VAST) format as distributed by the IAB. Additionally, Acudeo is pre-integrated with major video ad networks, ad serving and video analytic technologies.

The Daily

Subscribe

The Truth Always Prevails in HBO’s Alex Jones doc

In an era where misinformation and conspiracies run rampant, there are few court cases that epitomize those dangers more than Alex Jones and the multiple lawsuits he faced regarding the claims he made about the Sandy Hook Elementary School shooting in 2012.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 25
2024 Cablefax 100 Awards Magazine Release: April 25, 2024
Jun 13
2024 American Broadband Congress Conference Registration is Open!
Jun 26
2024 FAXIES Awards Nominations Are Open!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Rob Hudgins, [email protected], for more information.