thePlatform and Tremor Media have partnered to introduce a new set of comprehensive advertising management features for online video as part of thePlatform’s media publishing system (mps). With the new Acudeo ad policy and management tools, companies with premium online video sites can now manage advertising policies, patterns, formats, and delivery in a single interface. The new features will serve established companies seeking to integrate multiple advertising networks, or companies building new video sites that want a high-degree of flexibility.

With Acudeo Ad Policies:

  • Companies can integrate and optimize the performance of multiple ad networks in order to find the right mix.
  • Publishers can set the use of pre-roll, mid-roll and post-roll ads and add overlays, companions, and display banners. Ad timing can use chapter points in long-form videos or run ads before a variable number of short-form video plays.
  • Ad operation teams can set IAB-compliant in-stream and overlay formats, define playback policies, and sync companion banner ads with ad streams.

Acudeo is designed to support the Digital Video Ad Serving Template (VAST) format as distributed by the IAB. Additionally, Acudeo is pre-integrated with major video ad networks, ad serving and video analytic technologies.

The Daily


AT&T Stands Against T-Mobile Satellite Connectivity Plan

AT&T submitted a filing at the FCC last week opposing an application by T-Mobile and SpaceX to offer a satellite to device service. It criticized SpaceX for requesting a waiver of the Commission’s

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Aug 18
Most Powerful Women – 2023Deadline: Aug. 11; Final Deadline: Aug. 18
Full Calendar


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact [email protected] for more information.