thePlatform Launches New Ad Features
thePlatform and Tremor Media have partnered to introduce a new set of comprehensive advertising management features for online video as part of thePlatform’s media publishing system (mps). With the new Acudeo ad policy and management tools, companies with premium online video sites can now manage advertising policies, patterns, formats, and delivery in a single interface. The new features will serve established companies seeking to integrate multiple advertising networks, or companies building new video sites that want a high-degree of flexibility.
With Acudeo Ad Policies:
- Companies can integrate and optimize the performance of multiple ad networks in order to find the right mix.
- Publishers can set the use of pre-roll, mid-roll and post-roll ads and add overlays, companions, and display banners. Ad timing can use chapter points in long-form videos or run ads before a variable number of short-form video plays.
- Ad operation teams can set IAB-compliant in-stream and overlay formats, define playback policies, and sync companion banner ads with ad streams.
Acudeo is designed to support the Digital Video Ad Serving Template (VAST) format as distributed by the IAB. Additionally, Acudeo is pre-integrated with major video ad networks, ad serving and video analytic technologies.