At the TV of Tomorrow Show 2010 today in San Francisco, thePlatform unveiled a new social media player enabling media companies to embed and share online video across leading social networks.

In addition, thePlatform’s newest Player Development Kit (PDK 4.2) provides standard features that enable consumers to more easily share clips of online video, while preserving the financial obligations between content owners, advertisers and distributors.?

"Historically, there has been some resistance from traditional media companies to fully empower consumers to share their videos across social networks because of the need to maintain some control over branding and monetization. Our video management system gives them this control," said Ian Blaine, co-founder and CEO of thePlatform, in a statement.
"The advertisements can travel with their virally syndicated content, no matter where it has been embedded.”?

Customers who use thePlatform’s new PDK 4.2 will be able to place their entire video player experience into a single Adobe Flash file for embedding into social networks.

Customers can launch video players that are pre-integrated with these leading social media sites: Facebook, MySpace, Twitter, Digg, reddit, StumbleUpon, Delicious, Windows Live, Yahoo! Buzz, and Vodpod.

The new social media player also lets consumers legally share specific sections of a video in a manner that preserves the financial obligations between content owners and advertisers.?

“One of the most common types of messages when consumers Tweet or e-mail about an online video is to include a note like, ‘Watch what happens at 2 minutes into the video – it’s hilarious,’” said Blaine. “Our new social media player provides a win-win for consumers and our customers. Consumers can embed and share the portion of the video that most interests them, but the content owner maintains the ability to show advertising and keep the integrity of the financial model.”

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ESPN is activating its MegaCast production for the NFL Wild Card presentation (taking place Jan 9 or 10). ESPN and ABC will simulcast the Wild Card game, and ESPN2 and Freeform

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