The video management and publishing company thePlatform has announced that more than 20 new companies have joined thePlatform Framework, the company’s partner program.

More than 80 companies now participate in thePlatform Framework, which spans the entire ecosystem of online video, including advertising campaign management systems, ad sales networks, analytics and reporting, content delivery networks, content protection, media formats, transcoding engines, payment processors, syndication outlets and video search. thePlatform is an independent subsidiary of Comcast.

“In an increasingly robust online video environment, media companies want the flexibility to integrate and test new technologies that best suit their business needs without worrying about compatibility issues,” said Marty Roberts, VP of marketing for thePlatform, in a prepared statement.

The Daily

Subscribe

‘FX on Hulu’ Returning to its Roots

“FX on Hulu” is no more. Hulu is leaving the branding behind, changing the name of the hub on the service for

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Dec 7
Most Powerful Women Celebration Register to Join Us in NYC to Celebrate!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.