The video management and publishing company thePlatform has announced that more than 20 new companies have joined thePlatform Framework, the company’s partner program.

More than 80 companies now participate in thePlatform Framework, which spans the entire ecosystem of online video, including advertising campaign management systems, ad sales networks, analytics and reporting, content delivery networks, content protection, media formats, transcoding engines, payment processors, syndication outlets and video search. thePlatform is an independent subsidiary of Comcast.

“In an increasingly robust online video environment, media companies want the flexibility to integrate and test new technologies that best suit their business needs without worrying about compatibility issues,” said Marty Roberts, VP of marketing for thePlatform, in a prepared statement.

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