When it comes to technology, sometimes the knottiest questions are best served by simple answers. "A critical approach to ask is ‘what assets do I have to make life better for customers, and to introduce technology that is not too complex or too cool,’" Deloitte Consulting principal Ajit Prabhu said Mon at NAMIC. An honest assessment of core competencies is imperative when deciding what new technology to embrace, said TBS’ vp, new products Tonia Lee. Also helpful in making technology decisions, especially in regard to mobile phone apps, is studying trends and outcomes in mature markets such as Europe and Asia. CNN news services evp Susan Grant said much of the company’s new products are tested across oceans before US roll out. One such product is broadband service "CNN Pipeline," which she said will launch in 10 additional countries this week, bringing the total to 24.