— The integration of certain Clearleap and BlackArrow products aims to streamline the monetization of on-demand and multiscreen video. The two say this concept allows programmers and pay-TV service providers to increase ad inventory by "reducing the complexities of mid-roll advertising.” They also can simplify monetization through all advertising windows (like C3 and post-C3) by automating ad placements and ad payloads without having to re-pitch content. The Clearleap platform finds the break-point signals embedded in programming content to identify appropriate areas for mid-roll ad insertion. Using this data, the BlackArrow system then determines the number of ads to play, which ads to play, and, if appropriate, what to do with the original “baked-in” ads (remove them or play them).

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Tuesday–September 22

Cable Urges FCC to Keep 25/3 Benchmark

NCTA, ACA Connects and others are urging the FCC not to raise its 25/3 speed benchmark as the agency begins to craft its annual Section 706 report.

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