— The integration of certain Clearleap and BlackArrow products aims to streamline the monetization of on-demand and multiscreen video. The two say this concept allows programmers and pay-TV service providers to increase ad inventory by "reducing the complexities of mid-roll advertising.” They also can simplify monetization through all advertising windows (like C3 and post-C3) by automating ad placements and ad payloads without having to re-pitch content. The Clearleap platform finds the break-point signals embedded in programming content to identify appropriate areas for mid-roll ad insertion. Using this data, the BlackArrow system then determines the number of ads to play, which ads to play, and, if appropriate, what to do with the original “baked-in” ads (remove them or play them).

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Thursday–October 16

Trusty: FCC All In on Wireless

FCC Commissioner Olivia Trusty didn’t make the trip to Las Vegas for Mobile World Congress this week, but she did record a video for the gathering, telling attendees the FCC is “all in” on U.S

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