— The integration of certain Clearleap and BlackArrow products aims to streamline the monetization of on-demand and multiscreen video. The two say this concept allows programmers and pay-TV service providers to increase ad inventory by "reducing the complexities of mid-roll advertising.” They also can simplify monetization through all advertising windows (like C3 and post-C3) by automating ad placements and ad payloads without having to re-pitch content. The Clearleap platform finds the break-point signals embedded in programming content to identify appropriate areas for mid-roll ad insertion. Using this data, the BlackArrow system then determines the number of ads to play, which ads to play, and, if appropriate, what to do with the original “baked-in” ads (remove them or play them).

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Friday–June 5

Cut a Wire, Face the Consequences

It’s clear there’s a growing problem with network vandalism—but this week’s cross-industry summit also showed that law enforcement is taking the crime seriously. D.A.s, police officers, sheriffs and others weighed in during the day-long conference on how industry and law enforcement can work together to make sure justice is served.

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