Lack of uniformity among MSOs is one of the biggest problems cable’s business services operations face. Troubles arise when different operators serve business customers with offices in multiple locations because MSOs aren’t interconnected, and they don’t have standard products, uniform pricing or homogenous billing. What should MSOs do, especially now that Verizon has launched Verizon Business commercials that bill the telco as the solution to those problems? Cox Business Services vp Jason Welz called on MSOs to work closer together, starting with their neighboring operators. "Look for customers in shared footprints and go after those customers," he said. He suggested that the infrastructure is generally in place for interconnects, noting that many MSOs are interconnected with Level 3. "We have the ability to look at how networks touch, and I believe we’ll find more commonality than we all believe."

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Spot Spending Returning, Shifting to OTT

After a rapid decline in spend, agencies and broadcasters are seeing rebounds in many spot spending categories.

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