SureWest Kansas City deployed an EBIF platform and applications from BIAP. It’s one of the 1st cable ops to launch an EBIF platform at the headend and to deploy to its entire digital sub base applications in the EBIF standard. Verizon and Ensequence in Aug said they launched the 1st major EBIF trial to FiOS TV subs in Portland ( Cfax , 8/15). That app revolved around the Summer Olympics. BIAP apps available to SureWest subs include Yellow Pages on TV, eBay on TV, Fantasy Football and My TVi, a local news and information service that allows the viewer to personalize certain content. — Microsoft will launch Nov 19 the New Xbox Experience, which will enable virtual interaction on TVs, offer on demand content from partners including Disney and NBCU, and feature a gaming community of thousands of titles. — Now available through retail outlets is Sling Media’s SlingCatcher, a set top allowing customers to watch online video through their TV [More details at www.cablefaxcontentbusiness.com]www.cablefaxcontentbusiness.com].

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DirecTV Wants to Be Viewed as a Streaming Company

Video distributors have been forced to adapt to a declining subscriber base, and for DirecTV, that evolution involves getting consumers to view it as a different company than it was 5-10 years ago.

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