Technology
By
| September 21, 2006
MTVN said it’s testing new social-networking platforms that integrate TV programming with virtual technology, a move foreshadowed by boss Judy McGrath at CTAM Summit in July. The goal: take viewers beyond passive consumption to active engagement with content and marketers’ messages. MTVN, Pepsi, Mediavest Worldwide and OMD are developing a beta version of “Virtual Laguna Beach,” the 1st platform debuting Wed at http://www.vlb.mtv.com.