MTVN said it’s testing new social-networking platforms that integrate TV programming with virtual technology, a move foreshadowed by boss Judy McGrath at CTAM Summit in July. The goal: take viewers beyond passive consumption to active engagement with content and marketers’ messages. MTVN, Pepsi, Mediavest Worldwide and OMD are developing a beta version of “Virtual Laguna Beach,” the 1st platform debuting Wed at

The Daily


So Long, Rob Stoddard

Many years ago, Cablefax: The Magazine bestowed NCTA’ s Rob Stoddard with its first “Nicest Guy in Cable” award. It’s a moniker that stuck, despite Stoddard’s humble protests, for reasons obvious to

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Dec 7
Most Powerful Women Celebration Register to Join Us in NYC to Celebrate!
Full Calendar


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact for more information.