MTVN said it’s testing new social-networking platforms that integrate TV programming with virtual technology, a move foreshadowed by boss Judy McGrath at CTAM Summit in July. The goal: take viewers beyond passive consumption to active engagement with content and marketers’ messages. MTVN, Pepsi, Mediavest Worldwide and OMD are developing a beta version of “Virtual Laguna Beach,” the 1st platform debuting Wed at http://www.vlb.mtv.com.

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AI’s ‘Super Intelligence’ Rebrand

Just a day after President Trump hosted a tech summit where he rebranded AI as “super intelligence,” White House National Cyber Director Sean Cairncross joined SCTE TechExpo26 to talk about what the move signals and why it “was a great day for the country.”

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