Motorola chmn/CEO Ed Zander hobnobbed with the press and analysts Sun night at the Omni, saying he’s jazzed about helping cable make the quad-play a reality. "For us, it’s a pure play," he said. "It’s a bet." Zander said Motorola’s set-top and mobile handset divisions are working to make wireline-wireless convergence happen. "I think it’s going to transform our lives," he said. But when CableFAX asked for suggestions on how MSOs can monetize mobility, he threw it back into cable’s court. "They’re going to have to answer that," he said. "It’s one of the challenges." It might be cable’s game to lose. "Somebody’s going to figure it out," Zander said. "And the person who figures it out is going to have the advantage. I think we can make it compelling and find ways to make money."

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Ratings

You can thank the World Cup for making this week’s weekly cable ratings look slightly different. While Fox News , ESPN and MS Now took their usual spots in primetime with 2.24 million, 1 million and 992,000

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