Winner
Periscope – Contour from Cox
Periscope outdid itself with this savvy marketing campaign to get the word out on Cox’s stellar collaboration with Cisco known as Contour. The multi-channel rollout included leveraging Cox Solutions Stores, third-party retail and Cox.com and other launch tactics including event kits, sales collateral, a microsite, print and digital ads, out of home, live in-store demos, social media campaigns, broadcast spots, acquisition needs and in-store marketing promotions. Meanwhile, the key tagline “TV Just for Me” emphasized Contour’s personalized TV experience. Within three months, 56% of users were aware of content they hadn’t known about, 32% of users enjoyed watching TV more and 75% of users strongly agreed that it is easy to find recommended shows or movies. Kudos to Periscope and Cox for singing Contour’s praises and getting big results.
 
Honorable Mentions
Shaw Communications – Shaw Bot World Launch
Shaw’s Bot World has created an animated brand platform that positions technology as approachable and easy to understand, leveraging two central nanobot characters, Bit and Bud, who live in the fast moving world of the “Shaw Pipe.” It’s fun and engaging. And we like it!
 
Shaw Communications – Shaw Gateway Advertising Campaign
Shaw did the market research and focused its ad campaign on its whole-home HD-DVR’s ability to record six shows at once, which ultimately helped increase Gateway hardware sales by +62% and doubled the average online conversion rate, among other successes.

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Cable Urges FCC to Keep 25/3 Benchmark

NCTA, ACA Connects and others are urging the FCC not to raise its 25/3 speed benchmark as the agency begins to craft its annual Section 706 report.

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