Best practices for targeting the Latino and Asian marketplaces in the US greatly overlap, as evidenced by the common themes that surfaced Tues at 2 NAMIC sessions. Panelists cited the earmarking of budgets and the acquisition of true cultural understanding as critical to effective ethnic resonance. "There’s a difference between reach and influence, and it’s time for cable to find products and services that make people loyal to us," said Bill Georges, svp for Asian net AZN TV. Both markets also require matching preferred languages to different generations, the use of culturally relevant programming and a corporate commitment to multicultural marketing. "Many times it’s the intrinsic cultural understanding that’s being missed," said SiTV svp Edward Leon.

The Daily

Subscribe
Friday–October 15

Reading List

Longtime ARRIS CEO Bob Stanzione and CFO Dave Potts worked with journalist Jonathan Tombes on a new book that tells the tale of

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Oct 29
Cablefax Regional Rainmakers Awards
Dec 7
Most Powerful Women Celebration Register to Join Us in NYC to Celebrate!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.