Bright House Media Strategies, the advertising division of Bright House Networks, has signed agreements with Verizon FiOS TV, Comcast Spotlight and Viamedia/Knology that will help make it more convenient for regional and national spot television advertisers to place ads in the Tampa/St. Petersburg market. The Tampa Bay Interconnect (TBI) will reach 100 percent of wired television homes and approximately 80 percent of Nielsen’s Total TV households in the market. Placement beginning in the first quarter of 2012 is now available from Bright House Media Strategies.
TBI will offer the advertising community one convenient place to buy media inventory on Bright House Networks, Verizon FiOS TV, Comcast Systems and Knology on forty (40) well-known ad-supported cable networks, creating a simplified operational process by providing one point of contact for planning, placement, and billing. The Tampa Bay Interconnect will also allow advertisers to make placements into key cable TV programs across all four company’s inventories.
NCC Media, the cable industry’s national sales representative firm, will continue to serve national advertisers looking to place campaigns in the Tampa/St. Petersburg/Sarasota TV market utilizing the Tampa Bay Interconnect.
"The formation of the Tampa Interconnect is of great benefit to national advertisers that are looking to reach consumers in the best programming on television in the Tampa/St. Petersburg market," said Dan Griffin, senior vice president/sales, NCC Media, in a statement.
Bright House Networks, Comcast, and Viamedia (on behalf of Verizon FiOS TV and Knology) will continue to sell local zone advertising in the Tampa/St. Petersburg market individually within their respective local sales offices.