Tablet App
By | March 14, 2013
Winner
AMC – AMC Tablet App
AMC simply does multiplatform right, and nowhere is that more apparent than with its tablet app, which melds form, function and utility in ways that few other programmers have matched. It’s not just that fans can watch videos, get recaps or communicate with like-minded enthusiasts. This endless rich and diverse online environment makes AMC’s tablet app one of the best we’ve seen. In 2012, the popularity of the tablet app helped drive enormous gains at other AMC digital properties, with uniques at AMCtv.com up 82% and video streams doubling (31% of AMCtv.com traffic comes via mobile devices). Other networks pay heed: Whether it’s meth heads, Mad Men or zombie slayers, this is where fans go to get their fix. And it’s a beautifully addictive world…
AMC – AMC Tablet App
AMC simply does multiplatform right, and nowhere is that more apparent than with its tablet app, which melds form, function and utility in ways that few other programmers have matched. It’s not just that fans can watch videos, get recaps or communicate with like-minded enthusiasts. This endless rich and diverse online environment makes AMC’s tablet app one of the best we’ve seen. In 2012, the popularity of the tablet app helped drive enormous gains at other AMC digital properties, with uniques at AMCtv.com up 82% and video streams doubling (31% of AMCtv.com traffic comes via mobile devices). Other networks pay heed: Whether it’s meth heads, Mad Men or zombie slayers, this is where fans go to get their fix. And it’s a beautifully addictive world…
Honorable Mentions
HGTV – HGTV Shelf AppMSG Varsity – MSG Varsity App
TiVo – TiVo Everywhere
Turner Sports – 2012 Ryder Cup App for iPad
