Sweepstakes and Games Marketing
By | June 26, 2013
Winner
Fuseideas/Nat Geo/DirecTV – Doomsday Preppers Apocalypse Match-Up
Doomsday Preppers are great at making lists. It comes with the territory. So to capitalize on this, Fuseideas created a Facebook app for DirecTV and National Geographic called the Ultimate Preppers Checklist. You choose friends to have on your team, the role each of them would play and the skills they’d have—whether “Hipster,” “Hacker” or “Military.” Customizing certain skills, which each player could approve or develop more, was an option as well. Then, teams are ranked by their preparedness. Turns out there are a lot of Preppers out there: The app received over 3 million impressions in its first 24 hours after launch.
Honorable Mentions
Brand Connections/VH1 – Mob Wives Season 2 “Swear Jar” Sweepstakes
The net cooked up a virtual Mob Wives Swear Jar with a Facebook application, so you, too, could compete with the Wives’ propensity for expletives.
Hallmark Channel – Santa-riffic Sweepstakes & Scavenger Hunt
In Hallmark Channel’s Santa-riffic scavenger hunt, players try to locate where Old Saint Nick is visiting that day. And each time you play, you’re entered into a sweepstakes with a trip to the North Pole as the reward.