Winner

Fuseideas/Nat Geo/DirecTV – Doomsday Preppers Apocalypse Match-Up
Doomsday Preppers are great at making lists. It comes with the territory. So to capitalize on this, Fuseideas created a Facebook app for DirecTV and National Geographic called the Ultimate Preppers Checklist. You choose friends to have on your team, the role each of them would play and the skills they’d have—whether “Hipster,” “Hacker” or “Military.” Customizing certain skills, which each player could approve or develop more, was an option as well. Then, teams are ranked by their preparedness. Turns out there are a lot of Preppers out there: The app received over 3 million impressions in its first 24 hours after launch.
 
Honorable Mentions

Brand Connections/VH1 – Mob Wives Season 2 “Swear Jar” Sweepstakes
The net cooked up a virtual Mob Wives Swear Jar with a Facebook application, so you, too, could compete with the Wives’ propensity for expletives.
 
Hallmark Channel – Santa-riffic Sweepstakes & Scavenger Hunt
In Hallmark Channel’s Santa-riffic scavenger hunt, players try to locate where Old Saint Nick is visiting that day. And each time you play, you’re entered into a sweepstakes with a trip to the North Pole as the reward.

The Daily

Subscribe

Paramount+ Coming Next Week

Paramount+ , the service formerly known as CBS All Access , is coming to the US and Latin America on March 4. Unveiled during an investor event Wednesday, the service promises to combine live sports, breaking

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Jobs

Seeking an INDUSTRY JOB? VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.