Global mobile operators consider IP Exchange (IPX) to be an essential ingredient for next-generation wireless services, according to a new study commissioned by Sybase Inc. subsidiary Sybase 365.

The findings were based on an online poll by Questex in May and June of more than 350 global operators. In addition, information was gleaned from one-on-one interviews with 10 respondents plus the GSM Association. Operators included in the survey represented Asia Pacific (44.5 percent); Europe, Middle East and Africa (25.2 percent); North America (26.3 percent); and South America (3.4 percent). 

“Despite the interest in IPX as a next-generation play, operators also report benefits on today’s congested networks. The majority rate the security and manageability of IPX as the main plusses; however, operators are also excited by the potential to cut costs by reducing the number of connections needed,” says William Dudley, group director/Operator Services Products at Sybase 365. “Operators see potential in IPX to enable them to bring over-the-top services including multimedia and other high-bandwidth content, and social networking into the fold."

The Sybase 365 network serves wireless carriers, financial institutions and enterprises. It provides its customers with a variety of offerings in SMS, MMS, GRX, IPX interoperability, end-to-end mobile commerce solutions, innovative mCRM, mobile marketing and content-delivery services. Sybase 365 processes more than 1.5 billion messages per day, reaching 900 operators and 5.2 billion subscribers around the world.

Gearing Up For IPX

The majority of operators surveyed (63.5 percent) said they plan to deploy IPX during the next one to three years. Sybase believes these findings “underscore the firm grasp of the benefits and opportunities for IPX that operators have, as well as growing demand for an infrastructure that can securely and reliably connect multiple operators with over-the-top (OTT) services, enterprises and cloud services.”

IPX management and security capabilities rank highest as prime benefits for current network owners (24 percent). More than half of operators surveyed agreed IPX networks make it easier to deploy end-to-end IP services, to cut costs, and to guarantee quality and ease the migration to 4G networks. Nearly a quarter of respondents (23 percent) rank highly the ability to consolidate multiple connections.

“Our study shows that while operators will be relying on IPX to handle roaming, IP signaling and streaming services on next-generation networks in the early days, in the longer term, when more 4G networks are live, operators will also leverage IPX to facilitate expanded voice interconnect," Dudley adds. “We firmly believe IPX will become a centralized infrastructure across service providers and across solutions for the rest of the decade and beyond.”

IPX Opportunities, Deployments

Results of the Sybase 365 study also show operators will look to IPX service providers to offer multimedia services, Voice over IP (VoIP) and HD voice. Operators in all regions are most interested in bringing high-bandwidth or multimedia services into their service offerings, followed by social networks and financial services.

One operator surveyed noted that offering differentiated services is one of the key elements being considered for IPX networks. “Internet players are always included in such open initiatives because they are designed to give customers more choice in terms of the services they can enjoy,” the unnamed carrier offered, adding IPX will also “offer operators improved flexibility to deliver new services.”

Nearly eight out of 10 operators surveyed (79.3 percent) who say they have deployed IPX currently use it for voice services, with data roaming next (59.5 percent), citing ease of use and scalability as major benefits. A minority of respondents claimed to be using IPX for inter-MSC connectivity, signaling, enhanced GRX, MPLS, IP transit, L3 VPN, BGP peering, CDN and IP data.

The survey also found a significant number of IPX networks already in place, with the Asia Pacific region leading the way in terms of deployments to date (32 percent), as seen with the recent IPX deployment by Total Access Communication PLC (dtac) in Thailand. Additionally, the study revealed that service providers of all types – wireless, wireline, wholesale, cable and integrated carriers – already have deploying IPX.

Key Drivers

Long Term Evolution (LTE) is expected to be a major driver of IPX deployments moving forward; many 3G operators are committed to LTE and are planning to start rolling LTE out in the next two to three years, according to the study. There is a clear correlation between the number of operators planning to deploy IPX within the next one to three years (41 percent) and those who believe IPX will become essential to operating 4G networks in the same timeframe (45 percent).

According to the Global Mobile Suppliers Association (GSA), 218 operators in 81 countries now are investing in LTE, of which 166 networks are in various stages of deployment and 52 in technology trials. Globally, 24 networks have launched commercially in 16 countries. As more networks launch LTE, improved international and inter-network connectivity supported by IPX will only serve to accelerate worldwide LTE subscriber numbers, expected to reach more than 303 million by 2014.

To read the full study, click here. To watch the IPX video, click here.

The Daily

Subscribe

Ad Market Sizzles for Online Video

Zenith predicts that online video advertising will be the fastest-growing digital channel in 2021, rising by 26% to reach $63 billion. Overall, the firm predicts digital advertising will take 58% share of the

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.