By 2017, ABI Research expects OTT revenue to quadruple to $32 billion, up from the expected $8.2 billion in 2012. Subscription services like Netflix have led the OTT markets the past couple of years, which has helped push the market towards healthy growth (for more information, click here). By 2014, however, the research group expects OTT rentals to surpass subscription revenues…Next-gen TV is taking the world by large and the parallel success of tablet technology may spur new consumption of linear television on the larger screen. Another key trend is OTT content and widgets. Says Global Information Inc., the rise of OTT is driving vulnerable pay-TV operators to reduce their prices in order to defend their market share. A major driver of OTT is online TV and video advertising, which brought in revenues of $6 billion in 2012. However, advertising’s share of total OTT revenues will decline from 65 percent in 2010 to 51 percent in 2017. It adds, “The first major effects of the television industry revolution will be felt in 2013 in the United States and 2014 for most advanced European markets, which means the industry is a hotbed of market research activity right now.” Here’s more: By 2017, 480 million homes in 40 countries will watch online television and video, up from 182 million in 2010. By 2017, 64.6 percent of the world’s 745 million fixed broadband homes will view TV and video online, up from 33.5 percent of the 473 million fixed broadband total in 2010…Digital TV Research predicts global online TV and video revenues will reach $28.72 billion in 2017, a massive increase from the $3.79 billion recorded in 2010 and the $11.14 billion expected in 2012.