Survey Sez 11/01/12

In 2011, Netflix accounted for a touch more than 50 percent of the $3.2 billion OTT market in North America, notes ABI Research, followed by Amazon and Apple. Practice Director Sam Rosen adds, “Once viewed as a key element to cutting the cord, pay-TV operators are expected to launch new OTT services to target lower price points as well as customers beyond their geographical footprint. Early hybrid offerings include early work from Synacor and Charter Communications that allows consumers to search for content from the pay-TV operator and key OTT providers from the same portal. Consumers simply want access to content, regardless of who is providing it, so innovative solutions like this will help the OTT market and bring additional exposure to the multiscreen market, which is still in its early stages”…Talking home networking, Infonetics Research says the devices growing at the fastest rate have one thing in common: multimedia over coax (MoCA). Explains Jeff Heynen, directing analyst/ Broadband Access and Pay TV, "MoCA set-top boxes and adapters continue to show sustained growth in North America, where DirecTV, Dish Networks and a growing list of cable companies are rolling out whole-home DVR and video gateway services. While we’re still in the early stages of MoCA device growth, we expect MoCA to become the de facto wired technology for video distribution to devices in the home. Going forward, multiscreen video will be a key driver for MoCA.” Sales of MoCA set-top boxes rose 33 percent in 1H12 compared with 2H11.