Winner
Bravo Media – Bravo’s Top Chef: Last Chance Kitchen
Bravo created a 12-part video series that aimed to highlight the ease with which viewers can seamlessly move between the hot reality show “Top Chef” and supplemental content online that not only enhanced the story—but also drove those eyeballs right back to the linear platform for the next episode. The concept of “Last Chance Kitchen” is quite clever: Eliminated chefs find out they one last chance to stay if they can conquer one more cooking challenge. The show got 8 million views across several platforms, becoming the most successful digital series in NBCU history.
 
Honorable Mentions
 
AMCtv.com – Behind-the-Scenes Video
 
CNBC – CNBC.com’s Mad Money w/Jim Cramer – madmoney.cnbc.com
 
Discovery Communications – Discovery France – Gold Divers 360 Campaign
 
Universal Sports – Tracking the Trails

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In the same week it was reported MLB and ESPN are back in talks about the network staying on as a media partner, Sunday Night Baseball continued on a year of viewership improvements. Sunday’s Twins vs Tigers

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