Big promotion for Comcast’s Maggie McLean Suniewick, and just in time for the Winter Olympics. She was elevated to SVP, Strategic Integration, reporting to both NBCU CEO Steve Burke and Comcast pres/CEO Neil Smit.
Suniewick previously served as vp, programming for Comcast Cable where she managed programming across all Comcast platforms and executed the 2012 “Xfinity TV Watchathon,” which broke all sorts of records for the platform. In her new post, she’ll be responsible for spearheading NBCU’s key Symphony initiatives (Burke’s word for synergy) across the entire company’s properties and with Comcast Corp.
Her promotion comes before the Winter Games in Sochi in February. The Summer Games in London proved to be a watershed moment in TVE and VOD for Comcast, and the company plans to capitalize even more on the Olympics next year. Big events are so important for TVE because people understand the service and what they will see with that log in, Suniewick said at CableFAX’s recent TV Innovation Summit. Comcast’s Fall VOD Watchathon was already trending 30-40% up in usage in mid-September, she said.
Prior to joining Comcast in 2006, Suniewick spent seven years with Oxygen Media where, as one of the network’s first employees she helped to launch the network in February of 2000.