VOOM will host a screening lounge to preview its content offerings. Rainbow promises a "major announcement" in the coming weeks regarding HD content tiers. — WE will hype "Bridezillas" by handing out Philly pretzels and branded water bottles to commuters at 30th St Station Mon (9am-1pm). — Q TV is using Summit to kick off the 12-month countdown to its coverage of the Gay Games. A party’s slated for tomorrow at the convention center’s elevated "Bridge Over Arch St" (5:30pm). The net hired Joe Schramm of Schramm Sports & Ent to help with marketing. — In honor of Steve Case’s new media venture Lime, the net will give away healthy lime desserts tonight at some of Philly’s best restaurants (Le Bec Fin, The Fountain, Alma de Cuba, Morimoto, Barclay Prime and Striped Bass). CTAM attendees just need to show their badges at these eateries. — TV Guide celebrates the launch of on-demand net TV Guide Spot with a "spot the dot" promotion for Summit attendees. Attendees wearing the TV Guide red dot sticker on their summit badge will get instant prizes. TV Guide Spot initially will launch 4 entertainment programs that guide consumers to TV fare weekly and will be available to digital Comcast and Time Warner subs, broadband users on http://www.tvguide.com and Tivo customers. — NBC Uni Cable is sponsoring 3 refreshment breaks today at the Summit’s center ring.

The Daily


Reviews: ‘Desert in’

Seth Arenstein reviews the week’s top hits, including the premiere of operabox.tv’s “Desert in.”

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