Just what’s going on with the second screen? A few years ago, dozens of second screen companies emerged, but none have really dominated the space. More insight is on the way, looking at both the devices and content. CEA is linking up with NATPE to launch a first-of-its-kind research project on how consumers and content creators incorporate the second screen to interact with media.

The findings of the study, which will be conducted by third-party firm E-Poll Market Research, will be presented in January at CES in Vegas and as the NATPE Market & Conference in Miami. Phase 1 of the project is an online quantitative study of US TV program viewers who use second screen devices, such as tablets, smartphones, laptops, gaming consoles, etc., to get info or content for TV programming.

Phase 2 will feature qualitative research from TV program producers and showrunners to better understand how they develop second screen content.

“This research marks the intersection between the technology being showcased at CES and the content being celebrated at NATPE,” NATPE pres/CEO Rod Perth said in announcing the partnership. “It’s a great opportunity for both the technology and creative communities to gain valuable insight about the changes in the media landscape and harness the potential of Second Screen from both sides of the equation. It also marks the beginning of a mutually beneficial relationship between NATPE and CEA.”

The Daily

Subscribe

Streaming Video Alliance Absorbs OATC Work

The Streaming Video Alliance acquired the Open Authentication Technology Committee ’s body of work. OATC was founded in 2011 to develop open, voluntary technical standards and recommend practices that enable

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.