"Economics of Basic Cable Networks," a new study from SNL Kagan, indicates that cable network revenue is much stronger than reported by other sources. According to the research, based on surveys with network executives, SNL Kagan finds that advertising revenue for cable networks was up 9 percent last year.

The cable network industry is much healthier than previously believed, with total revenue up 12 percent and cash flow up 13 percent. In addition, cash flow margins remain healthy, with an industry average of 34 percent and some networks in the 50 percent to 60 percent range.

SNL Kagan’s research also concludes that most of the growth is being generated by the major media conglomerates, with a continued bifurcation in the market. Independently owned cable networks are struggling as compared to networks that are owned by companies such as NBC-Universal, Time Warner and Viacom.

The Daily

Subscribe

First Circuit Swats Maine A la Carte Law

Maine’s attempt to force cable operators to make video channels (and individual programs) available to consumers on an a la carte basis received another blow. On Wednesday, the US Court Appeals of the First

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Jobs

Seeking an INDUSTRY JOB? VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.