Recent data from Frank N. Magid Assoc and Sanford Bernstein suggesting the cord cutting phenomenon has been overblown is certainly good news for cable ops—though the issue still bears monitoring. As the vast majority of consumers intend to maintain their traditional pay-TV subscriptions despite the increased use of alternative video viewing platforms, according to Magid, just 1% of consumers report that they have canceled their subscription service in favor of accessing content available on the Internet, and only 2.5% of consumers use Internet content exclusively. Moreover, only 3% of consumers report that they are even considering canceling their traditional subscriptions without replacing it with a competing subscription, and consumers using the greatest number of alternative platforms also tend to spend the most money on traditional subscription services. And while Sanford Bernstein’s Craig Moffett confirmed the fall of pay-TV subscriptions, negative YOY growth hasn’t materialized yet—growth actually remains in the +1% range—and he maintains that the greater prevalence of analog/lower-end sub losses can be explained in part by upgrades to digital. Tellingly, Moffett said that while growth in broadband-only homes is evident, it’s very small to date and the vast majority of those customers are satellite subs who get their broadband from cable and their video from satellite. See data below.

Array

The Daily

Subscribe

Industry Offers FCC Rip and Replace Recommendations

Cable operators and industry associations alike offered their support this week to a new reimbursement prioritization schedule for the FCC’s rip and replace program.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.