EVP, Creative, WWE

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McMahon oversees all creative development for WWE programming including television, pay-per-view, print, digital and social media. Under her watch, the net launched its first app, which has been downloaded more than 8 million times in more than 220 countries. Its second screen experience has propelled “Monday Night Raw” to ranking among the top 5 most social programs on television – and, with a perfect Klout rating, the network itself keeps company with the top 10 social brands in the world, according to the Dachis Group social business index.

What’s your favorite part of your job?
I get the opportunity to connect with our fans on an emotional level every week. At WWE our mission is to make people smile and we do that by delivering a creative experience that is worthy of our fans’ passion.
 
What’s been the biggest story in cable this year?
The increasing value of live content.
 
Best trick for maintaining the personal-professional life balance? 
Giving your complete and undivided attention to each in the moment.

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