SVP/Chief Marketing Officer, Business Services, Time Warner Cable
Anderson will tell you her favorite part of the job is thinking up ways of “out-marketing our competition and delighting our customers, as well as experiencing the energy of our business in local markets.” She has been successful on all fronts, coordinating with TWC’s residential digital team to test and roll out new display tactics and measures that have more than doubled results of leads from online resources.
What’s your favorite part of your job?
It is thinking up ways of out-marketing our competition and delighting our customers, as well as experiencing the energy of our business in local markets.
How do you define success in the workplace?
Contributing every day in some small or big way—moving us closer toward our goals as a company and personally—acknowledgement like this helps!
Best trick for maintaining the personal-professional life balance?
Stay focused on whatever you are doing. If you are at home or an event for your child, be there and don’t try to squeeze in work, if at all possible—make the time with your family quality time. In the same vein, don’t let personal issues, appointments get into your work day; stay focused and on-point and you will get work done much more efficiently and effectively.