Singapore provider StarHub has deployed SeaChange International’s Intelligent Video Platform in support of its mobile TV service. Providing a unified and open back office software solution for high-quality streaming over StarHub’s mobile network to any mobile device, the SeaChange Intelligent Video Platform was implemented on the “StarHub TV on Mobile” service this month. StarHub TV on Mobile offers users the ability to view 24 branded premium pay channels on their mobile handsets.

StarHub serves over 1.9 million mobile subscribers and over half a million pay TV households. The operator has integrated the Intelligent Video Platform to optimize personalized streaming video on the mobile platform as part of its unique triple-play “hubbing” strategy.  StarHub’s Intelligent Video Platform deployment comprises:

  • SeaChange Adrenalin mobile video system;
  • eventIS video-on-demand back office, to enable automated content and metadata ingest and to leverage workflows from the existing cable video-on-demand platform;
  • Integrated Envivio 4caster encoders, supporting on-demand and live streaming of multiple mobile and video profiles;
  • Solution design, systems integration, testing and maintenance by SeaChange Professional Services.

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