Sprint has launched an integrated marketing campaign to support the nationwide availability of its HTC EVO 4G phone, which goes on sale nationwide June 4.

The campaign includes TV, print, online and direct-mail elements that position Sprint as the first national carrier in America with a 4G phone and 4G network. Initial print ads highlight key HTC EVO 4G features and attributes, such as live video streaming to the Web and the phone’s mobile hotspot capability, which allows connections for up to eight WiFi enabled devices.

Sprint is harnessing the power of 4G as the majority shareholder of Clearwire, the independent company that is building the WiMAX network.

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Effros: The Utility of Competition

the underlying theories now being bandied about for either regulating broadband internet access services (BIAS) as a utility or something that should be freely competitive are in major conflict.

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