Sprint has launched an integrated marketing campaign to support the nationwide availability of its HTC EVO 4G phone, which goes on sale nationwide June 4.

The campaign includes TV, print, online and direct-mail elements that position Sprint as the first national carrier in America with a 4G phone and 4G network. Initial print ads highlight key HTC EVO 4G features and attributes, such as live video streaming to the Web and the phone’s mobile hotspot capability, which allows connections for up to eight WiFi enabled devices.

Sprint is harnessing the power of 4G as the majority shareholder of Clearwire, the independent company that is building the WiMAX network.

The Daily

Subscribe

Next Frontier: CableLabs Explores More than Speed Connectivity Era

Internet speed records are all the rage these days, with two separate breakthroughs making the headlines recently. One is more in the distant future, but the other hits closer to home.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Sep 11
2025 Faxies Awards Faxies Nominations Open! Final deadline: 4/4/25
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.