Bob Rose

EDITOR’S NOTE: We continue to spotlight our 2011 CableFAX 100 honorees, who were featured in a special issue of CableFAX: The Magazine published in Dec. 2011. Here is an excerpt from #95.

Title: EVP Distribution, CBS Sports Network

Years in Cable: Half my life

Education: BA Journalism/Communications, University of Wisconsin

Best Advice in 7 Words or Less: Sleep with your Blackberry or iPhone.

Favorite meal I can also prepare myself: Saturday morning breakfast: crisp bacon, cheddar cheese eggs, 7-grain toast… works for dinner, too
 
Favorite “going out” town: New Orleans, hands down (I’m glad my daughter chose Tulane)
 
One thing I tell my kids about success in life: Be forward-looking and imaginative.
 
Worst thing I’ve heard in a meeting: I was relentless in my effort to get a launch. To shut me up, the client said, “Bob, my dog just died.”
 
Acts I would actually pay to see live: U2, Coldplay, Springsteen, Linkin Park
 
Favorite business and/or motivational book: “Outliers,” “The Story of Success,” Malcolm Gladwell
 
Favorite sports team: Cleveland Browns (I’m stupidly loyal)
 
Favorite iPad app: New York Times. I’m not a tree hugger, but come on…
 
This incident from my youth taught me an important lesson: Adversity makes us stronger. After a family divorce in first grade, I was ending my first week of second grade, pulled off the school bus and asked to go to the principal’s office. Mrs. Van Deusen told me I was being sent back to repeat first grade. I guess it was a lack of focus due to issues at home. I was humiliated, confused and my confidence was shot. I felt like a complete failure; after all, I didn’t pass first grade. Over time, I must have used the setback as a tool to never lose focus. To this day, I utterly fear failure. Five years later, when I was selected by my sixth grade teacher to run for school president, the dots of life connected for me. I had actually become a popular kid, leader and my confidence was soaring. I should have won that election, but they rejected a great marketing tactic… that’s a story for the next CableFAX 100.
 
When I look at my cable set-top box, I can’t help but think: Why are HD channels located in the 700s? Pressing three different digits on the remote control is difficult. I rarely get it done on the first try. ?

The Daily

Subscribe
Thursday–October 16

Fragmentation ‘A Real Priority’ as New NBA Deal Begins

The NBA is entering a new era when it tips off the 2025-26 season. Off the hardwood, the league is embarking on a new 11-year media rights deal—one that closes the book on a partnership that stretches back nearly four decades.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.