CNBC reported this weekend that a D’Iberville, MS, man named his son ESPN Montana in deference to the sports net and NFL Hall-of-Famer Joe Montana, respectively. Everyone can understand – or at least tolerate – the honoring of transcendental athletes with child names, but a network?!? And crazy as it seems, a reported 3 other US infants also carry the net’s title (2 in TX and 1 in MI). A few naming suggestions from your CableFAX friends: Faxie (invites a nice "Foxy Faxie" nickname), Portal (an androgynous title that blends Paul and Portia), and Comcastic (who wouldn’t want this apparent superlative?). Or you could just go with Rupert.

The Daily



ESPN promoted two executives to svp roles. Brian Lockhart is now svp, ESPN+ original content and

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