CNBC reported this weekend that a D’Iberville, MS, man named his son ESPN Montana in deference to the sports net and NFL Hall-of-Famer Joe Montana, respectively. Everyone can understand – or at least tolerate – the honoring of transcendental athletes with child names, but a network?!? And crazy as it seems, a reported 3 other US infants also carry the net’s title (2 in TX and 1 in MI). A few naming suggestions from your CableFAX friends: Faxie (invites a nice "Foxy Faxie" nickname), Portal (an androgynous title that blends Paul and Portia), and Comcastic (who wouldn’t want this apparent superlative?). Or you could just go with Rupert.

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ESPN promoted two executives to svp roles. Brian Lockhart is now svp, ESPN+ original content and

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