Steve Bornstein

Title: President/CEO, NFL Networks;

EVP, NFL Media

Education: BS, U of Wisconsin

Why Him? During the NFL’s egregious battle for a new CBA in February, NFL Network experienced a eureka moment. Its ratings soared, thanks to 24/7 coverage of the lockout and pending agreement. While foremost competitor ESPN also aired baseball, NBA, hockey and other sports, Bornstein’s NFL proved itself a go-to destination for off-the-field news and information. Apparently viewers stayed put: By November, Bloomberg reported that NFL attracted a record 32.1 million viewers in the NFL season’s first nine weeks, up from 31.6 million last year. Primetime weekday viewers rose 21%, while Sunday shows were up 17%, according to the net. In addition, NFL’s digital platforms, including NFL.com, saw a 64% increase in page views, while unique users rose 37%.

Diversification: NFL Network also shows games from the Arena Football League, Canadian Football League, college games and replays of NFL matches from the previous Sunday. Its coverage also includes shows “A Football Life,” “NFL Total Access,” “NFL Fantasy Live,” “No Huddle,” GameDay,” “Around The League” and “NFL Films Presents.”

Year Ahead: NFL Net is now in almost 60 million homes. Will its move into diversified news and complementary programming help it keep driving down the field? ?

The Daily

Subscribe

New Street Drops Altice USA to ‘Neutral’

New Street Research is downgrading Altice USA to “Neutral” after a warning from CEO Dexter Goei that the provider would lose subs in 3Q21. “The stock is too cheap, even with 12-18 months pause in share

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.