Bob Broussard

Title: President. AMC Networks Distribution

Arlene Manos

Title: President, AMC Networks Advertising Sales

Years in Cable: 33

Education: Trinity College

Best Advice in 7 Words or Less: Never play another person’s game

Why Them? With the establishment in July of the AMC Networks group, both Broussard and Manos gained expanded roles overseeing distribution and advertising, respectively, for AMC, IFC, Sundance Channel and WE tv. Broussard has locked in key distribution deals, including launching AMC HD on DISH. Under Manos’ guidance, AMC and WE tv made huge leaps in volume, and her 2011 upfront strategy of meeting with top ad executives in advance of the AMC presentation helped lock in new advertisers including AT&T, Lexus, Microsoft and Volvo.

VOD Doings: 2011 marked the launch of IFC Entertainment’s pretheatrical model, which offers distributors the opportunity to offer select films 30 days before they hit theaters. In July, IFCE launched a day-and-date with DVD distribution model.

Vrooom: A sign of ad success, Hyundai has tripled its commitment to “The Walking Dead,” appearing prominently in the series and tying in to a complementary consumer contest.

Year Ahead: With some of cable’s most unique distribution models and IFC storming out of the gate in its first year as a fully ad-supported network, 2012 is looking strong.

Arlene Manos

The one topping that should never be put on a hot dog: Ketchup

The biggest innovation in cable over the last year has been: Extended screen viewing

Favorite restaurant: Union Square Cafe

Favorite “going out” town: New York

The one thing I tell my kids about success in life: Be able to get up when you are knocked down.

My best technique for deterring time-wasting office visits from co-workers: I wish I knew.

My favorite vacation spot: Greece

How many companies have you worked for since graduating from college? 7 ?

The Daily


Advertisers in the Water at ‘Shark Week’

Discovery’s “Shark Week” announced its advertising partners supporting this year’s week-long event slate. The programmer teamed up with four new companies including

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