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Bob Broussard
Title: President. AMC Networks Distribution
Arlene Manos
Years in Cable: 33
Education: Trinity College
Best Advice in 7 Words or Less: Never play another person’s game
Why Them? With the establishment in July of the AMC Networks group, both Broussard and Manos gained expanded roles overseeing distribution and advertising, respectively, for AMC, IFC, Sundance Channel and WE tv. Broussard has locked in key distribution deals, including launching AMC HD on DISH. Under Manos’ guidance, AMC and WE tv made huge leaps in volume, and her 2011 upfront strategy of meeting with top ad executives in advance of the AMC presentation helped lock in new advertisers including AT&T, Lexus, Microsoft and Volvo.
VOD Doings: 2011 marked the launch of IFC Entertainment’s pretheatrical model, which offers distributors the opportunity to offer select films 30 days before they hit theaters. In July, IFCE launched a day-and-date with DVD distribution model.
Vrooom: A sign of ad success, Hyundai has tripled its commitment to “The Walking Dead,” appearing prominently in the series and tying in to a complementary consumer contest.
Year Ahead: With some of cable’s most unique distribution models and IFC storming out of the gate in its first year as a fully ad-supported network, 2012 is looking strong.
Arlene Manos
The one topping that should never be put on a hot dog: Ketchup
The biggest innovation in cable over the last year has been: Extended screen viewing
Favorite restaurant: Union Square Cafe
Favorite “going out” town: New York
The one thing I tell my kids about success in life: Be able to get up when you are knocked down.
My best technique for deterring time-wasting office visits from co-workers: I wish I knew.
My favorite vacation spot: Greece
How many companies have you worked for since graduating from college? 7 ?
