Title: COO, Telemundo and mun2
Years in Cable: 8
Best Advice: When a wave is coming your way, don’t run from it.. dive in!
Why Her? A consummate marketing strategist, Hernández always does her homework, and it has paid off with high scores for several new initiatives. She oversees all domestic revenue and marketing, digital media and emerging platforms, mun2, affiliate relations and all research functions for Telemundo. Among recent innovations, she created Telemundo’s popular telenovela fan club and brought in L’Oreal to sponsor the launch. She’s also leveraging mun2’s audience via new online community Cultural Connectors.
Dual Languages: Look for Hernández to capitalize on the launch of Hispanics@nbcu, which offers marketers the opportunity to reach Hispanics across all of Telemundo’s platforms in dual languages.
Year Ahead: The good: The Hispanic market is poised for tremendous growth. The Bad: So is the competition.
Favorite vacation spot: España! (all of it).
Favorite iPad app: Flipboard
What I admire most about Millennials is: Their fearlessness!
Bands I would actually go see live: U2, Mana, Coldplay
Favorite sports team: Spain… WORLD CUP CHAMPIONS! ?